Part of this is our technophilic society. We just like high-tech gadget stuff. We prefer the mp3 player to the stereo, the electronic calculator to the slide rule, the cappuccino maker to the stovetop coffee pot, and so on. Now, there's nothing inherently wrong with the higher-tech solution, but there's nothing inherently right with it, either. Technology is simply a tool, and a good craftsperson chooses the right tool for the job.
A while back I had a chat with a friend about energy conservation. He said, "It turns out that if you orient your house towards the sun right, build removable overhangs on the sunward side, and install synthetic insulation, your cooling energy use will be reduced by about 90%."
"Or," I replied, "you could just turn off the 2,500 Watt airconditioning, turn on a 50 Watt fan and have a cool drink."
"Well, yes but -"
"So you could spend $20,000 on renovating your house and insulating it and reduce energy use by 90%, or $30 on a fan and reduce cooling energy use by 98%."
He smiled sheepishly.
This is not to mock my friend who like me is a product of our Western culture, but simply to point out that the high-tech and expensive solution is not always the best one. Why then do we instinctively go for it? Well, because that's our culture - we love gadgets and money. We think that in them lies the perfect solution to all our troubles.
But I think that beyond our technophilia, a second reason is that we don't really want to change. If the answer to our problems lies with corporations and governments and regulations and laws and installing high-tech machinery and redesigning cities and so on, then we need do nothing except write a letter or sign a petition. But if the answer to our problems lies with ourselves, we have no excuse not to start today.
Technophilia thus leads to passivity, or perhaps our passivity makes us technophilic. Humans have a habit of being messianic, waiting for a Redeemer to come and save us all from ourselves. We believe the solution to our troubles lies in some higher abstract force - God, karma, Science! or The Market!
As I discussed about the so-called paradox of choice, we tend to be infantile, to expect everything now and for some abstract force we don't understand to provide it to us. To an infant their mother is a higher abstract force, an infant doesn't understand that their mother is a person with her own needs and desires, so the infant reaches blindly to suckle and cries helplessly if she isn't there instantly. Likewise, we cry helplessly that we would reduce our impact on the environment if only this abstract force could help us, and we reach blindly for it - while doing nothing.
This does not mean that technology cannot help us reduce our impact and improve the Earth, of course it can. But it does mean that we should not hold our breaths. Insulating your house is good, but that does not mean you cannot turn off your airconditioning and use a fan instead now. Having more walkable and bikable cities and better public transport is good, but that does not mean you cannot walk 3km to the shops now.
It's worth bearing in mind that social and economic change is often slow. A recent article describes why new ideas take time to have impact - so there could be a brilliant invention today but we'd still have a generation to wait for it to have any real effect on us. It's hard to get everyone to agree on one thing - just think of the last time you went to the cinema with a dozen friends and tried to agree on which movie to see, or the last time you went to dinner and tried to sort out the bill afterwards. Keep that in mind when you sigh over how slow parliament is to do things - they're dealing with ten or twenty times as many people and much more complex questions than which movie to see or who had the caesar salad.
So we should not expect social and economic change to be very great very soon. Abstract forces move slowly, though of course it's not slow and steady, but slow with little bursts of sudden change and then years of being slow again. But we ourselves can move quickly.
Consider the list of things to do in the one tonne CO2 lifestyle: none of those involve extra expense or require any high-tech devices. Any one of them would be a significant change in your impact, but most Westerners can do most of those tomorrow, and almost all of us can do all of them within five years.
The obstacles to putting in monorails and rooftop solar panels and building more walkable cities and the like are very great, the obstacles to individual action are much smaller. They're mostly psychological, as Marguerite describes here, telling us that there are no social, financial, safety or other obstacles to her ridding herself of her car, she just can't really wrap her mind around the concept of never driving.
The truth is that we need both individual and wider social and economic change, but commonly we get things backwards: we think that for us to change, the whole country or world must change first, when in fact our personal change is needed first. For example, if we don't want animals to be factory-farmed, the best way for us to achieve that is not to eat them, rather than waiting for the factories to stop operating by themselves while we still munch away.
I know two men for whom social justice and the rights of refugees is important. One lectures regularly at a venue, providing nothing but words, and sternly lectures others on the importance of the right words and the right thinking. The other never lectures anyone, but provides his time and service to refugees. The two have had a falling out, the first calling the second an "arsehole", the second calling the first a "hypocrite". I'm sure you can guess who my sympathies are with. Like Al Gore, too many of us in the greenish movement offer nothing but words. This is why I'm so unimpressed with movements like 350.org, since their version of "take action" means talking about being aware of things, as though I could find my way to Timbuktu simply by being aware of it and talking about going there someday.
As Gandhi said, be the change you wish to see in the world. If you want people to reduce their impact, begin by reducing your own - which you can do tomorrow, needing no grand social and economic and technological changes to do.
Now, why bother changing when it's just you? That's a question for another article.